Bitexcoin customer segmentation strategy is designed to be consistent with the various stages of market entry, from the pre-ICO stage to the general ICO stage and beyond. By understanding and targeting specific groups of its users based on investment habits, familiarity with digital currencies and their geographical location, Bitexcoin intends to maximize the interest in services and acceptance of its solutions.
General ICO stage
Target audience: Expanding the scope of activities so that digital currency enthusiasts and investors who are motivated by positively impacted investments are also included. The goal of this step is to attract more audiences who appreciate innovation in finance or are looking for investment opportunities.
Strategy: Use wider marketing campaigns, ad campaigns, social networks and specialized crypto forums. Focus on Bitexcoin value-added offers, such as ethical investment opportunities, participatory governance, access to a complete financial ecosystem, and advanced DeFi features.
Geographical targeting.
Scope of application: The goal is to reach an international audience while observing local regulations. The list of authorized countries is currently being prepared and strategic entry into the market is planned based on compliance with regulations and market potential
Strategy: Adapt marketing efforts to local regulations and cultural preferences, and ensure all communications are local and relevant. The initial focus is on the European market. In the long term, global market opening will be strategically planned to capture regions that seek profitability, transparency, and security.
Ideal investor profile: Pioneer in decentralized finance
Current Prediction: Bitexcoin’s early investors are expected to be smart individuals aged 18-45 with a passion for cutting-edge technologies and a particular interest in cryptocurrency innovation. These decentralized finance pioneers are looking for bold projects that can redefine the landscape of the digital economy.